The Anton Case: What Would You Do?

You have already read the Anton Case and discussed it in the classroom. If you need to review the case, simply click on the assignment for 24 November and you can click to the case itself. Now that you've read and discussed the case, there's one burning question that still must be answered.

Should Anton be fired? Yes, No, and in either case, why?

Here's what to do:

1. Scroll to the Comments section at the end of this article. Click on the link to add Comments. 
2. Answer the question: Should Anton be fired? Explain your answer. You will need to write at least 2-3 sentences to explain yourself. Be sure to include your name and GUST ID in your Comment. 
3. Read the Comments from your fellow classmates. Select one Comment and Reply to it. Explain why you agree or disagree with your classmate's Comment.  Be sure to include your name and GUST ID in your Comment. Otherwise, you cannot get credit for this assignment. 
4. Deadline: Complete both Comments no later than Tuesday 25 November at 10 pm in Kuwait.

Remember: I am looking for critical and creative thinkers! 

Your Final Assessment Action Plan: Here's How To Do It!

When you come to consult with me in my office on Monday 1 December, you must bring a print out of your Action Plan. The plan should be complete -- that is, every step that you need to take to complete your final assessment should be on the Action Plan. On 26 November, our TA, Ms. Majda, will teach you how to complete the Action Plan. Every time you come to my office to consult with me, make certain you bring an updated print out of your Action Plan. This document provides instructions for completing an Action Plan and this document is an Action Plan Template. 

Bonus Points: Attend Marketing Club Lectures

Students who attend presentations sponsored by the GUST Marketing Club are eligible for bonus points. You must sign in when you attend the various speeches. The points will be added by my discretion at the end of the semester.

Presentations are as follows:

Sunday 23 November- W1-010 - 1:00 PM - 2:00 PM: Ahmed Al Mutawa will speak about his service company that caters to small and medium businesses as well as talking about how to start up your own business and how to market it.

Monday 24 November- W1-010 - 12:30 PM - 2:00 PM: Abdulaziz Al Obaid will speak about pursuing your entrepreneurial dreams. Yousef Ramadhan, a well known blogger, will talk about how he markets his books.

Tuesday 25 November - W1-010 - 1:00 PM - 2:00 PM: Lawyer Saleh Al Methen will lecture about how to protect your brand identity as well as the legal issues that most small business face.  Hind Al Naheth will talk about how to market your product and service through social media.

Service Hero Website Evaluations: Graded

Last week's Service Hero Website evaluations have been graded and posted. If you have questions about the grade you earned, you can ask me when you meet with me during office hours the week of Dec. 1. Best wishes. 

Assignment for 24 November: Read This Case Study!

Read this case before you attend class on Monday 24 November. Meet in the classroom and be prepared to discuss the ramifications of this case.

Please note: After you discuss the case in the classroom, return to this blog and look for an assignment: The Anton Case: What Would You Do? Please complete the assignment by 25 November at 10 p.m. in Kuwait. Details will be found on the blog. 

The Case of the Red Lobster Waitress: What Would You Do?

Before class on 19 November, please read the Red Lobster case. Here is part 1 and here is part 2. We will discuss the implications of this case in the classroom. Be prepared to answer these questions: Do you believe Mary Campbell's testimony? Why or why not? Who should be fired, if anyone? Ms. Larimer? Or Ms. Campbell? Why? And finally, do you think the outcome of this story, if it were made known to the public, would have a positive or a negative impact on Red Lobster? Explain why. 

Details About Your Final Assessment

You will find complete details about your Final Assessment here. We will discuss the details in class on Monday 17 November. You will also need the survey template.

Discuss Final Assessment: 17 November 12:30 pm W5-002

Please note that Services Marketing will meet on Monday 17 November in W5-002 to discuss the final assessment. This class meeting does not include Internet Marketing. 

Assignment: Customer Service Resolution

Following the classroom lecture on Wednesday 12 November, please click on your assignment and complete it as required. Best wishes. 

Check SIS: Grades Are Up To Date

All Services Marketing grades, including the Midterm Assessment grades, have been posted in SIS. If you have questions about your grade, please see me no later than Monday 10 November during my office hours . . . after Monday the grades are final.

All and all, good job on your Focus Groups! Soon we will discuss your more involved and even more critical Final Assessment. Best wishes!

"Values" Assignment Grades Posted . . . Here's an Example of a "Perfect" Report

The Values assignment grades have been posted in SIS. There were several very good reports and one that was perfect and earned a 100%. Here's the link to that paper -- if you want to earn an A on assignments, bring your work up to (or at least near) this level of performance.