Grades Will Be Posted 28 December

Services Marketing grades will be posted on the 28th of December (or earlier). You may review your final assessment in my office. Office hours (subject to change) will occur from 11 to 1 p.m. on 28 December and 10 to 12 noon on 29 December. Best wishes to all!

Want To See What An "A" Final Assessment Looks Like? Read This!

Hooray, hooray, here's an A! If you would like to see how a student earns an A on the Services Marketing Final Assessment, read this paper.

Here are the reasons why this is an outstanding paper:

1. The student used the template that I provided and so the report was professionally organized. I did not have to search for data. The report had a natural flow to it. 
2. The student exerted effort beyond the norm. Graphs were not required, but she included them. References were not required, but she included them. In many instances, she did more than the minimum work required. 
3. Her English usage is not perfect, but it is beyond adequate. Plus, with some coaching she can further develop her writing skills without having to first learn basic English. (I hope to see her in my Special Topics in Management class).  
4. She gathered more data than did other students. She sought out references (i.e. a formula from Entrepreneur magazine) to assist her in developing answers to at least one question. 
5. She spent time thinking about the information/data she collected and making sense of it. She then turned her information into solid recommendations — she did not, as most students did, state the obvious. She thought outside of the box and developed a professional plan. She did not rely on the person she interviewed to give her the answers . . . she came up with the answers. Most students did not. 

For the reasons above, this paper exhibits A qualities. An A is something very special — it means not only beyond the norm, but beyond "good" or even "very good". It denotes excellence. An A must be earned, and while every student has the opportunity to earn an A, an A requires skills and commitment.

If your final assessment did not earn an A, compare it to this project and you will understand why.

By the way, I purposely concealed the student's identity.

Final Assessment Grading Scales

After I grade your final assessment, including your in-class presentation, you will receive an email from me with a copy of your graded paper. You will find numbers/points at the end of the file -- the numbers relate to the grading scales. The grade on your final assessment is not necessarily your final grade for the semester -- the final grade for the semester will be posted in SIS. Best wishes! 

Deadline Approaching; Presentations Begin 15 December In The Classroom

Hooray, hooray, your weeks of work are coming to a conclusion . . . your final assessment deadline is 12 December and your final presentation will occur in the classroom beginning Monday 15 December. You are expected to attend all class sessions and listen to all presentations. Come to class on time (early, in fact). Please review the presentation guidelines . . . make sure you email your PPT to yourself and to me (for backup) so that it is ready to load when you are called to present. I am looking forward to some insightful presentations! Best wishes.