Want To See What An "A" Final Assessment Looks Like? Read This!

Hooray, hooray, here's an A! If you would like to see how a student earns an A on the Services Marketing Final Assessment, read this paper.

Here are the reasons why this is an outstanding paper:

1. The student used the template that I provided and so the report was professionally organized. I did not have to search for data. The report had a natural flow to it. 
2. The student exerted effort beyond the norm. Graphs were not required, but she included them. References were not required, but she included them. In many instances, she did more than the minimum work required. 
3. Her English usage is not perfect, but it is beyond adequate. Plus, with some coaching she can further develop her writing skills without having to first learn basic English. (I hope to see her in my Special Topics in Management class).  
4. She gathered more data than did other students. She sought out references (i.e. a formula from Entrepreneur magazine) to assist her in developing answers to at least one question. 
5. She spent time thinking about the information/data she collected and making sense of it. She then turned her information into solid recommendations — she did not, as most students did, state the obvious. She thought outside of the box and developed a professional plan. She did not rely on the person she interviewed to give her the answers . . . she came up with the answers. Most students did not. 

For the reasons above, this paper exhibits A qualities. An A is something very special — it means not only beyond the norm, but beyond "good" or even "very good". It denotes excellence. An A must be earned, and while every student has the opportunity to earn an A, an A requires skills and commitment.

If your final assessment did not earn an A, compare it to this project and you will understand why.

By the way, I purposely concealed the student's identity.