You saw 3 of the 4 episodes about The Evolution of Facebook. Do a search and find the 4th segment and watch it. Then answer one of the following questions:
1. "Tagging" and "Newsfeed" changed Facebook. For the better or the worse? Why were these changes controversial? Explain both of the changes and then discuss in 2-3 sentences why and how they changed Facebook. And were these changes for the better or worse?
2. Facebook gathers information about advertisers. This is a controversial issue because it touches on privacy laws. What kinds of information can marketers gather from Facebook users -- be specific. Why is this information valuable to marketers -- be specific.
DIRECTIONS
1. Create a Word document. Name it (YourFirstName)_FB_(Serv#).doc. Here's a sample: John_FB_Serv51.doc. Serv is short for Services and the 51 says that I'm in section 51. On the first page of your document type your full name and GUST ID#. Also type the course name and section number, i.e. Services Marketing Sec 51. Use English style formatting. Type your response to one of the 2 questions above. Your response needs to be specific. English usage counts. Your response must include a real explanation of the question . . . and it will consist of at least 4-6 sentences. Extra credit is given to those who use English well, and who go beyond the norm to answer the question (providing that the information is specific and on point).
2. Email the document to hayes.j@gust.edu.kw with Subject line: FB. Your document must arrive in my email no later than Monday 29 September 2014 at 9 p.m. in Kuwait.
3. Are you in both Internet and Services Marketing? In that case, you will answer BOTH questions.
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