Your Bensarri Assignment: Due Wednesday 17 September

Today's speaker, Fawaz Al Sirri of Bensirri Public Relations, delivered an outstanding presentation to Internet Marketing and Services Marketing students. Thanks to all of the students who asked questions! Fawaz was very impressed with the quality of students and I was proud of you for asking intelligent, and sometimes in-depth questions. 

Here's the assignment related to this presentation:

Answer 3 of the following questions. Open a Word document and save it as follows: (YourFirstName)_(Your4DigitGUSTID)_Bensirri.doc. At the top left of the document include your full name and the class you are enrolled in, i.e. Internet or Services Marketing. If you are in both classes list both names. Make sure you use English formatting (not Arabic). And of course, English grammar, spelling and punctuation counts. 

Select the 3 questions you want to answer. You do not have to repeat the questions, but you must number the answers in your document using the # of the question. 

Here are the questions:

1.  What 3 skills are needed today by students to get hired at Bensarri Public Relations, or another agency in Kuwait? List the 3 skills and explain them. 

2.  Define Service using Fawaz's formula, which he showed you on a slide. Explain the formula as he did. 

3.  Explain Starbuck's 3rd Place Strategy. What is it? Why is it important in Starbucks' overall marketing strategy?

4.  Fawaz explained that there are 4-5 PR professionals in Kuwait, but the market needs 300. These pros are earring as much as investment bankers (without the bonuses). Why are there so few PR professionals in Kuwait? What's keeping the market from seeing 300? What challenge must be overcome to solve this issue? 

Deadline

You must submit your assignment via this email no later than Wednesday 17 September at 12:00 noon in Kuwait. On the Subject line of your email type: Bensirri. Assignments that arrive at 12:01 or later will lose 10 points. No hard copies will be accepted -- you must submit your assignment via email. Emails that do not include the Subject: Bensarri will likely go to spam and not be graded. If you are enrolled in both Internet and Services Marketing you only need to answer 3 questions total -- submit the assignment only one time.